Jinba Ittai - Drive together

DRIVE TOGETHER

JINBA ITTAI - THE ONENESS OF HORSE AND RIDER

A horse and rider communicate through tactile response. The horse adjusts its gait to allow the archer to release his arrow. Mazda aims to create the same relationship between car and driver.

“For instance, the location of the shift lever, whether it’s more in the front, off to the side or further back, will determine what muscles are used to operate it. We need to balance the amount of strength needed to feel oneness.” The car should feel like an extension of you, a pure, intuitive relationship, creating a bond that words cannot describe. Like horse and rider working as one - we call this ‘Jinba Ittai.’

KODO DESIGN

Elegant and spirited, our KODO: Soul of Motion design is a true reflection of Jinba Ittai. Fascinated by elegance and fixated on creating an unbreakable bond between driver and car, our designers have worked endlessly to create a design philosophy that embodies the dynamic beauty of life.

Mazda - Jinba Ittai, see together
Enhancing the power of those sitting behind the wheel.
Enhancing the power of those sitting behind the wheel.
Mazda MX-5 RF - Elegant & spirited a true reflection of Jinba Ittai
Mazda MX-5 RF - Elegant & spirited, a true reflection of Jinba Ittai.
Mazda Craftsmanship, the real connection & physicality between human hands & our cars
Mazda Craftsmanship, the real connection & physicality between human hands & our cars.
Mazda - Jinba Ittai, feel together

TECHNOLOGY

Our engineers devised a groundbreaking new way to develop our engines, so that you can sit back and focus on the pure fun of driving.Every element of the car has been reimagined to improve efficiency and maximise dynamics. We call this SKYACTIV Technology.

SKYACTIV-VEHICLE DYNAMICS represent a breakthrough in Mazda’s tireless pursuit of our human-centric philosophy. By enhancing our car’s dynamics on every level and in exceptional detail, we’ve managed to improve performance even further. As well as excellent environmental and safety performance, SKYACTIV-VEHICLE DYNAMICS provide integrated control of the engine, transmission, chassis and body. So you always feel at one with your car.

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Added: 24th January 2017.